Tuesday, April 20, 2010
BRITISH STREET WEAR TRENDS
Check out this blog post on an important designer of club wear called CASSETTE PLAYA. Please also click onto the VIDEO BAR to see four different videos of fashion shows and interviews.
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I really like the collection Cassette Playa, it's not my style or anything I would were but I thinks it’s definitely innovative and will absolutely influence buying patterns. Her style is so hot right now and falls perfectly into the market place for the youth urban market. I think this collection will do really well. I think it was perfect that she teamed up with Nike for the collection because many feel uncomfortable trying a new designer or a new brand, but Nike already has a following and brings brand loyalty to the collection instantly. My Boyfriend for instance only buys Nike sneakers and while he likes other brands he continuously only purchases Nike. I showed him this video and he was really excited about it and I think that this will be the reaction of many young men. This collaboration was surely a great idea and I believe it will have much success in the industry.
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