Fashion goes affordable with Zara

Zara has opened its first outlet store in Delhi. They want fashion to be affordable for all, they decided to open its first outlet flagship store in Delhi because they are aware of Indian women being more fashion conscious and they thought the time was right to branch out. Zara wants to focus more on the customer in this particular store, the merchandise is based on the consumer's demand. The store has something for everyone, they covered all bases from classic to trendy for men, woman, and child. They are not going to hire a brand ambassador, they want the customer to decide for themselves.

I think Zara is on the right track, India is one of the new trends in fashion. There will soon be a race for this market as their desire for fashion grows.

Ayanna M