French apparel major Lacoste has launched its youth-focused brand Lacoste Live in India. Lacoste Live is the revamped version of Lacoste Red, which was a youth-centric collection under the main brand. The first Live store was opened in Berlin this February.
The brand plans to open two to three exclusive outlets of Live in Mumbai and Delhi in the coming months. Live will also be housed in the large stores of Lacoste.
Lacoste Live is priced lower than the main brand by 5 per cent. During the SpringSummer period, Lacoste is expecting around 10 per cent of its overall apparel sales coming from Live.
This line will definitely sell off shelves this season. This is one line that Lacoste customers have been waiting for and their marketing strategy is well thought out, it will bring a lot of attention to the youth community. (Tiffany Owens)
No comments:
Post a Comment