Liberty to launch men's line

Liberty of London has teamed with the Italian manufacturer Slowear Group to launch a 200 piece men's wear line. This is Liberty of London's first licensing pact and will be release in June as the Spring 2011 collection. This is a huge step for Liberty, providing the company with international transformation. The collection will include the Liberty of London's well know prints but will be transformed by an Italian design team to give it " a modern sartorial-meets-swinging London" vibe. Eventually Liberty of London will do the same with the women's wear line. This new men's wear collection will be seen in store's in the U.S, UK, Italy, and Asia.

A.Howard